Learn how to make your business grow and prosper.

© 2005 Creative Business Consulting Group

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Seminars and Workshops

CHANGING WORLD - CHANGE YOUR WAYS!!!

How to survive - and - thrive as a small business owner today

This workshop explores current consumer trends and the unique challenges faced by the independent business channel today. Topics include the forces of increased competition, how pricing, technology and the need for increased planning and management skills can and are affecting independent businesses today.

It will offer the independent retailer specific sales drivers and marketing tips for dealing with the competition coming from the Big Box businesses and superstores across America as well as help to focus thinking on differentiating their business and creating their own market niche in order to survive - and thrive - in today’s complex environment.

Private Label - learn how to play the game and WIN!

Small independent retailers are faced with big challenges in today’s competitive marketplace. Price compression and increased competition can eat into your stores profits like never before. But small retailers today have many options. They can compete-- and win the margin game going on in the marketplace.

Come spend an afternoon learning how private label can help your store make more money today.

This workshop will explore what it means to produce private label product, what some of the mark up and margin benefits can mean to your business and it will show you how to get started. Learn how to get into the private label arena, establish what products should be sourced under a private label, and learn about resources for your business to call on to help source and produce your own brand.

Is your business having an identity crisis?

Who is your business marketing to? Have you ever determined if your marketing is reaching the targeted audience? Do you know who the targeted audience even is?

This interactive workshop will focus on marketing and branding efforts for independent retailers today. It will explore how to develop a key branding strategy that matches customer needs with retailer product offerings. We will explore how to develop clear; concise messages focused on helping meet your customer’s needs that will drive retail sales. We will discuss how market positioning helps your business by educating your customers about your products offered. We will finish with a discussion of where to promote your store and how to get the most of your marketing dollars to attract the most potential customers.

Retail math breaking down the myths - giving you the methods

This goal of this course is to acquaint or refresh participants with retail math fundamentals that can be implemented to make their retail operation successful and profitable. The seminar will focus on the following:

• How to develop a profitable buying strategy - prior proper planning pays off!
• Create merchandise departments and classifications - product is king!
• Recognize the importance of inventory – establishing turnover benchmarks
• Understanding retail math basics- open to buy formulation, calculating initial mark up and gross margin calculation