Part 8: "Going APE to Make More Sales!"
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Every pet store owner wants to create that special buzz around his/her store, but most small businesses don’t have a ton of cash to throw at a large marketing campaign. This is where guerrilla marketing comes into play. Guerrilla marketing is a low-cost form of marketing that focuses on creative – and sometimes unconventional – techniques to circumvent the lack of cash flow.
This session will share 5 ways your pet store can create guerrilla marketing ideas that will create excitement and drive sales!