Creative Marketing Plans
Creative Marketing Planning
It's all about ROI. Every penny you put into your marketing plan should work hard for you, and bring back more sales, and more engaged customers.
Who is the first point of contact for your brand, your ambassador? The first sales person your customer meets? Your website. Social Media. Your customer is already pre sold before they even walk through your doors.
Meeting Your Customers Where They Are
Are they on Facebook? Twitter? Instagram? Yes. We'll discuss where your demographic spends their time, and how to connect with them, and establish a relationship before they discover your brick and mortar.
We'll develop a clear & brand-appropriate tone for you to use on social media. We'll even provide you:
- A step-by-step plan for connect online with your potential customers
- A thorough inventory of your current website, what is working well, and what needs help
- A simple plan for increasing engagement with your website & newsletter sign-ups
It's not just about online presence. It's also Your Actual presence.
Meeting customers where they are also means knowing about all the modalities consumers are using to meet and learn about brands. Understanding where your stores’ customers are means taking a look at all the marketing tools you use to connect. We'll look closely at your:
- Signage & Sign Boards
- Fliers & Print Materials
- Branded Merchandise
- On Location Branding
- Off-Site Signage
- Newsletter Strategies
Without CBCG's help creating both traditional and on-line marketing programs, I'm not sure our business would have survived the economic downturn. Thanks to Lynn and the CBCG team, our marketing campaigns have been incredible and we have engaged more new customers in the last 3 years than in the prior 15 combined. We constantly get out of the box marketing, sales and merchandising strategies from CBCG that our in line with what our customers want and translates to increased sales.- Paul M., Jewelry Store Owner, Pembroke, MA
We'll go over with laser-precision, who exactly your customer is, and what they respond to - online & off.
To effectively communicate with your customers, you have to know what they are looking for from their brands of choice, and that includes what they want to hear, and how they want to hear it. This report is a social endeavour, not a selling endeavour. This messaging is one of nuance and finesse. Consumers respond with their emotions.